Crew Chief Club

The Crew Chief Club was founded in 1998 by four of NASCAR¹s most notable and winning crew chiefs to create one of the most innovative endorsement marketing programs in racing. 

Building on the incredible growth of NASCAR over the last decade, the increased visibility and awareness of the race team and the critical role the crew chief plays in winning, Jimmy Makar, Larry McReynolds, Todd Parrott and Robin Pemberton wanted to give companies and organizations additional opportunities to enter the NASCAR arena and reach their targeted customer base. 

Expanding on their success as a foursome, the Crew Chief Club tapped the new generation of top crew chiefs in 2000 and welcomed Tommy Baldwin Jr., Jimmy Elledge, Ryan Pemberton, and Greg Zipadelli to their team. 

Now eight members strong, the Crew Chief Club provides a truly unique marketing platform for companies to generate excitement, capitalize on the increasing visibility and popularity of the crew chief in the sport, and leverage their marketing budgets for optimum return on investment.