The Crew Chief Club was founded in 1998 by four of NASCARšs most notable and
winning crew chiefs to create one of the most innovative endorsement
marketing programs in racing.
Building on the incredible growth of NASCAR over the last decade, the
increased visibility and awareness of the race team and the critical role
the crew chief plays in winning, Jimmy Makar, Larry McReynolds, Todd Parrott
and Robin Pemberton wanted to give companies and organizations additional
opportunities to enter the NASCAR arena and reach their targeted customer
base.
Expanding on their success as a foursome, the Crew Chief Club tapped the new
generation of top crew chiefs in 2000 and welcomed Tommy Baldwin Jr., Jimmy
Elledge, Ryan Pemberton, and Greg Zipadelli to their team.
Now eight members strong, the Crew Chief Club provides a truly unique
marketing platform for companies to generate excitement, capitalize on the
increasing visibility and popularity of the crew chief in the sport, and
leverage their marketing budgets for optimum return on investment.
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