Message from Larry

This Week

 This week is a rare occurrence in NASCAR where not only do we have a race on a Wednesday, but a race on Wednesday at a dirt track. The NASCAR Camping World Truck Series returns to Eldora, which everyone by now knows is owned by Tony Stewart. Last year was an historic moment in the Truck Series by racing on dirt at Eldora with Austin Dillon winning the first race there.

Last year for NASCAR to basically go back to its roots and race on dirt was one of the coolest things they have done with one of our top three series in a long, long time. It was a huge success across the board. Then the talk turned to, ‘We needed to run the Nationwide and Cup cars there.’

No we don’t. Eldora for the NASCAR Camping World Truck Series needs to be a special event. I think that’s one thing our sport is guilty of. We find or create a special event and then we simply try to duplicate it at other tracks and before you know it, none of them are special any more. We get greedy. It’s like taking medicine. If one pill makes you feel good, well by golly let’s take two or three together and see if we feel better quicker.

This needs to stay a special stand-alone event for the NASCAR Camping World Truck Series. I’m sorry but we simply don’t need to be there with the Nationwide and Cup cars. The thing I love is a lot of the drivers, and also the guys that work on those trucks, come from a dirt racing background.

Sure, it is still a challenge to do it only once a year and do it with a truck where you’ve not had a lot of experience. I would wager there will be a lot of drivers there on Wednesday that may never have raced on dirt before. I bet that would include a lot of our young rookies.

I’m thrilled they kept it a mid-week race. A Wednesday night on dirt is just so special and so I’m glad we’re doing it again this year.

Larry Mac 


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21 NASCAR Winston Cup Pole Positions as Crew Chief


Generally regarded as one of the greatest Crew Chiefs in NASCAR history, Larry McReynolds’ career spans the last 39 years, during which time he has guided a number of the sport’s top drivers to the pinnacle of racing, as well as having served as a world-wide ambassador to motorsports through his work as a television commentator, motivational speaker and philanthropist. Since his first win at Watkins Glenn in 1988 with Ricky Rudd, Larry’s ability to develop, motivate and lead teams to success at the sport’s highest level has set him apart. Over the course of his 17 year career as a Crew Chief, Larry had the opportunity to work with NASCAR greats Ernie Irvan, Dale Earnhardt Sr., and Davey Allison, whose now famous #28 Texaco Ford captured 11 wins and 3 poles in a single season under Larry’s watchful eye.


Perhaps, however, the greatest and most well documented accomplishment of Larry’s career as Crew Chief came in 1998, when Larry guided Dale Earnhardt Sr. to his first and only Daytona 500 victory. All-in-all, Larry and his teams finished in the Top-10 in an incredible 47% of the races in which they competed, amassing 23 victories (including two Daytona 500 victories and back-to-back Winston All Star race wins), and 21 poles. Today, Larry McReynolds serves the sport of NASCAR as lead analyst for the Sprint Cup Series on Fox, Fox Sports 1, and TNT, as well as team owner of Larry McReynolds Racing, a recently developed team that seeks to build sponsorships and opportunities for some of the sports most promising young drivers, including Larry’s son Brandon McReynolds.




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NASCAR Crew Chief Highlights:

  • 23 NASCAR Winston Cup Victories
  • 21 NASCAR Winston Cup Pole Positions
  • 2 Daytona 500 Wins (1992 & 1998)
  • 2 Consecutive NASCAR All-Star Race Wins (1991 & 1992)
  • 122 Top-5 NASCAR Winston Cup Finishes
  • 209 Top-10 NASCAR Winston Cup Finishes

Crew Chief Awards:

  • 5-Time Consecutive Copenhagen/Skoal All Pro Crew Chief Award Recipient (1991 – 1995)
  • UAW GM Teamwork Award of Excellence Recipient (1998)

Hall of Fame Inductions:

  • 2008 Inductee to the Oceanside Rotary Club Hall of Fame in Daytona Beach Florida
  • 2013 Inductee to the Alabama Auto Racing Pioneers Hall of Fame



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partnershiplogosAs one of the sport’s most visible and respected television commentators, as well as a NASCAR team owner, Larry McReynolds is uniquely positioned to deliver partners with the media assets and deliverables necessary to achieve a variety of corporate goals and objectives. Whether it be increased brand awareness, enhanced consumer loyalty, customer hospitality and appreciation, or employee incentives, Larry McReynolds’ popularity amongst motorsports fans worldwide, may be leveraged to reinforce and build upon a partners’ existing marketing efforts to provide an aggressive return-on-investment. From traditional marketing efforts to experiential on-track opportunities, numerous partnership opportunities are available to fit any budget, including:

  • Television and Radio Commercials
  • Social Media Promotions
  • On-Track Corporate Sponsorship and Brand Development
  • Corporate Appearances and Trade Show Events
  • Motivational Speaking
  • At-Race Hospitality

For additional information on corporate partnerships and availability Contact Us




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