Message from Larry

This Week

Sunday’s race at the Brickyard 400 was an awfully big win for not only Hendrick Motorsports but for Jeff Gordon personally. I think now that he has multiple wins this year you have to put him up there high on the list of real contenders to win the 2014 NASCAR Sprint Cup Championship.

You hear us more and more talk about the guys who have won multiple races like Jimmie Johnson and Brad Keselowski being your favorites entering the Chase. Now Jeff enters that conversation as well. I still maintain you are going to have to win more than one or two races in the 10 Chase races, if you want to win the championship.

As I also keep saying week in and week out, there may still be someone laying in the weeds that we haven’t heard from yet that might make a lot of noise in the Chase. This might be someone who hasn’t won a race yet or someone who has only one win this year. If that driver gets hot at the right time — and obviously the right time is those 10 Chase races — they could be the wild card that no one saw coming.

If you don’t believe me, again simply go back to 2011 where Tony Stewart barely made it into the Chase, got hot winning five out of the final 10 races and won his third championship. That’s still, in my book, the stuff of NASCAR legends.

I don’t know if we’ve seen the confidence in Jeff Gordon that we are seeing right now in a long, long time. I think this second win will really take him to another level. Not only does Jeff believe in his race team, but he believes in himself — which is as important as anything. He continues to sit atop the points week after week, but we all know that means absolutely nothing when the Chase starts and they re-rack the order based on the wins during the regular season with the bonus points that come with them.

Plus this year will be different for everyone involved because of the new elimination format for the Chase that NASCAR is implementing.

I just think now that he’s won multiple races and we still have six races to go before the regular season is over and the Chase begins, I think you have to put Jeff Gordon pretty high on the list of potential contenders for this 2014 NASCAR Sprint Cup Championship. His latest historic fifth win at Indianapolis could be a springboard to even greater things — such as a fifth Cup title.

Column 2:

Of course one of the biggest news items to come out of the Brickyard 400 was the announcement from Roush Fenway Racing that driver Carl Edwards will not be driving for the organization in 2015. Honestly, I thought to make that announcement on the morning of what I consider our third biggest race of the year — behind the Daytona 500 and Homestead — was very unprofessional.

There’s always a method to Roush Fenway Racing’s madness. We all know that they have a way of firing the first shot at someone they are offended by. History shows us this is not the first time it has happened from that camp. If you stop and think about it, though, they had those two weeks in between the race at Loudon until the race at Indianapolis to do it, but didn’t.

The reality to me is they are cutting their nose off to spite their face. Trust me, I realize the business we are in, and the NASCAR world is a very small world where secrets don’t stay secrets very long. I know there comes a point of no return when you have to make this type of announcements public.

Let’s face it, though: Carl Edwards is the only bullet in the Roush Fenway gun to have a chance to be a contender for the 2014 NASCAR Sprint Cup championship.

Larry Mac 


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21 NASCAR Winston Cup Pole Positions as Crew Chief


Generally regarded as one of the greatest Crew Chiefs in NASCAR history, Larry McReynolds’ career spans the last 39 years, during which time he has guided a number of the sport’s top drivers to the pinnacle of racing, as well as having served as a world-wide ambassador to motorsports through his work as a television commentator, motivational speaker and philanthropist. Since his first win at Watkins Glenn in 1988 with Ricky Rudd, Larry’s ability to develop, motivate and lead teams to success at the sport’s highest level has set him apart. Over the course of his 17 year career as a Crew Chief, Larry had the opportunity to work with NASCAR greats Ernie Irvan, Dale Earnhardt Sr., and Davey Allison, whose now famous #28 Texaco Ford captured 11 wins and 3 poles in a single season under Larry’s watchful eye.


Perhaps, however, the greatest and most well documented accomplishment of Larry’s career as Crew Chief came in 1998, when Larry guided Dale Earnhardt Sr. to his first and only Daytona 500 victory. All-in-all, Larry and his teams finished in the Top-10 in an incredible 47% of the races in which they competed, amassing 23 victories (including two Daytona 500 victories and back-to-back Winston All Star race wins), and 21 poles. Today, Larry McReynolds serves the sport of NASCAR as lead analyst for the Sprint Cup Series on Fox, Fox Sports 1, and TNT, as well as team owner of Larry McReynolds Racing, a recently developed team that seeks to build sponsorships and opportunities for some of the sports most promising young drivers, including Larry’s son Brandon McReynolds.




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NASCAR Crew Chief Highlights:

  • 23 NASCAR Winston Cup Victories
  • 21 NASCAR Winston Cup Pole Positions
  • 2 Daytona 500 Wins (1992 & 1998)
  • 2 Consecutive NASCAR All-Star Race Wins (1991 & 1992)
  • 122 Top-5 NASCAR Winston Cup Finishes
  • 209 Top-10 NASCAR Winston Cup Finishes

Crew Chief Awards:

  • 5-Time Consecutive Copenhagen/Skoal All Pro Crew Chief Award Recipient (1991 – 1995)
  • UAW GM Teamwork Award of Excellence Recipient (1998)

Hall of Fame Inductions:

  • 2008 Inductee to the Oceanside Rotary Club Hall of Fame in Daytona Beach Florida
  • 2013 Inductee to the Alabama Auto Racing Pioneers Hall of Fame



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partnershiplogosAs one of the sport’s most visible and respected television commentators, as well as a NASCAR team owner, Larry McReynolds is uniquely positioned to deliver partners with the media assets and deliverables necessary to achieve a variety of corporate goals and objectives. Whether it be increased brand awareness, enhanced consumer loyalty, customer hospitality and appreciation, or employee incentives, Larry McReynolds’ popularity amongst motorsports fans worldwide, may be leveraged to reinforce and build upon a partners’ existing marketing efforts to provide an aggressive return-on-investment. From traditional marketing efforts to experiential on-track opportunities, numerous partnership opportunities are available to fit any budget, including:

  • Television and Radio Commercials
  • Social Media Promotions
  • On-Track Corporate Sponsorship and Brand Development
  • Corporate Appearances and Trade Show Events
  • Motivational Speaking
  • At-Race Hospitality

For additional information on corporate partnerships and availability Contact Us




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