Message from Larry

October 9, 2014

Most of the 2014 season we’ve seen develop the Team Penske versus Hendrick Motorsports battle. Now after one Chase Contender Round race which was won by a Team Penske driver, three of the four cars outside the top eight are Hendrick cars and the guy on the bubble is their other Hendrick teammate.

There is no question that the mentality of this Contender Round versus the previous Challenger Round has definitely changed. It’s changed, I believe, for two reasons. The first is the box of eligible drivers went from 16 to only 12. That makes the competition for those eight third round slots even more potent.

The other issue is simply the third race in this second round. Naturally, I am talking about the restrictor-plate race at Talladega. That is a race where as a driver, crew chief or even a team, you realize you don’t control a big portion of your destiny. You know you don’t control the outcome of your day in most cases, simply because of how that big-pack racing works.

So knowing that, I think these 12 teams in this second round are ramping the pressure even higher because they know they needed to run well at Kansas and Charlotte. Granted there can only be two winners with guaranteed spots going into Talladega, which is a race where we always tell you that anything can and will happen.

But it really was interesting the change from Kansas in May to Kansas this past weekend. In the first race you had Hendrick Motorsports with three cars finishing in the top five, including, naturally, Jeff Gordon winning the race. Now this past weekend the highest finishing Hendrick car was 14th.

Team Penske driver Joey Logano won Kansas and has punched his ticket into the third round. Three of the other major players who we know have the potential to be in the final four at Homestead — Brad Keselowski, Dale Earnhardt Jr. and Jimmie Johnson — had a best finish among them of 36th at Kansas.

Now those drivers are in a hole and more importantly, they know it. Now the good news for those drivers is we are at Charlotte Motor Speedway. This is a very good track for them. Trust me, they all know that the only way they are going to breath going into Talladega next weekend is to be the guy who drives into Victory Lane here Saturday night at Charlotte.

I think Brad Keselowski summed it up the best. He said, “We know we are in a hole, but we also know we can win our way out of this hole.”

Larry Mac 


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21 NASCAR Winston Cup Pole Positions as Crew Chief


Generally regarded as one of the greatest Crew Chiefs in NASCAR history, Larry McReynolds’ career spans the last 39 years, during which time he has guided a number of the sport’s top drivers to the pinnacle of racing, as well as having served as a world-wide ambassador to motorsports through his work as a television commentator, motivational speaker and philanthropist. Since his first win at Watkins Glenn in 1988 with Ricky Rudd, Larry’s ability to develop, motivate and lead teams to success at the sport’s highest level has set him apart. Over the course of his 17 year career as a Crew Chief, Larry had the opportunity to work with NASCAR greats Ernie Irvan, Dale Earnhardt Sr., and Davey Allison, whose now famous #28 Texaco Ford captured 11 wins and 3 poles in a single season under Larry’s watchful eye.


Perhaps, however, the greatest and most well documented accomplishment of Larry’s career as Crew Chief came in 1998, when Larry guided Dale Earnhardt Sr. to his first and only Daytona 500 victory. All-in-all, Larry and his teams finished in the Top-10 in an incredible 47% of the races in which they competed, amassing 23 victories (including two Daytona 500 victories and back-to-back Winston All Star race wins), and 21 poles. Today, Larry McReynolds serves the sport of NASCAR as lead analyst for the Sprint Cup Series on Fox, Fox Sports 1, and TNT, as well as team owner of Larry McReynolds Racing, a recently developed team that seeks to build sponsorships and opportunities for some of the sports most promising young drivers, including Larry’s son Brandon McReynolds.




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NASCAR Crew Chief Highlights:

  • 23 NASCAR Winston Cup Victories
  • 21 NASCAR Winston Cup Pole Positions
  • 2 Daytona 500 Wins (1992 & 1998)
  • 2 Consecutive NASCAR All-Star Race Wins (1991 & 1992)
  • 122 Top-5 NASCAR Winston Cup Finishes
  • 209 Top-10 NASCAR Winston Cup Finishes

Crew Chief Awards:

  • 5-Time Consecutive Copenhagen/Skoal All Pro Crew Chief Award Recipient (1991 – 1995)
  • UAW GM Teamwork Award of Excellence Recipient (1998)

Hall of Fame Inductions:

  • 2008 Inductee to the Oceanside Rotary Club Hall of Fame in Daytona Beach Florida
  • 2013 Inductee to the Alabama Auto Racing Pioneers Hall of Fame



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partnershiplogosAs one of the sport’s most visible and respected television commentators, as well as a NASCAR team owner, Larry McReynolds is uniquely positioned to deliver partners with the media assets and deliverables necessary to achieve a variety of corporate goals and objectives. Whether it be increased brand awareness, enhanced consumer loyalty, customer hospitality and appreciation, or employee incentives, Larry McReynolds’ popularity amongst motorsports fans worldwide, may be leveraged to reinforce and build upon a partners’ existing marketing efforts to provide an aggressive return-on-investment. From traditional marketing efforts to experiential on-track opportunities, numerous partnership opportunities are available to fit any budget, including:

  • Television and Radio Commercials
  • Social Media Promotions
  • On-Track Corporate Sponsorship and Brand Development
  • Corporate Appearances and Trade Show Events
  • Motivational Speaking
  • At-Race Hospitality

For additional information on corporate partnerships and availability Contact Us




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